KNOWLEDGE CENTER & STRATEGY

Actionable Marketing Insights To Attract More Customers

No fluff, no vanity metrics. Just practical, proven digital marketing guides, search engine optimization breakdowns, and growth tactics for small business owners.

Showing 127 articles in All Articles

Automation & Emerging Marketing Tech

Social Media Influencer Training: As Easy as Dialing Short Code 52472

Your shortcut to fame, fortune, and a thriving digital community—no rocket science required. Table of Contents What Is Short Code 52472? Why 52472 Short Code Is the Secret Weapon for Aspiring Influencers Enter Microspire 52472 – The Platform That Turns Texts Into Triumphs The Power‑Packed Curriculum: Courses, Community, and Best Practices Hands‑On Projects & Real‑World […]

Read Full Guide
SEO & Search Engine Marketing

What Are the Top Small Business Ideas Supercharging SEO Today?

In today’s digital landscape, merely having an online presence is no longer sufficient; businesses must actively thrive amidst fierce competition. Why SEO Matters Now More Than Ever Visibility vs. obscurity: Search Engine Optimization determines whether potential customers see your brand or pass it by. Rapid algorithm shifts: Google and other search engines update their ranking […]

Read Full Guide
Automation & Emerging Marketing Tech

Is GlossGenius Worth It for Small Appointment Driven Businesses? Here’s The Honest Truth

Owning a small business means wearing many hats. From scheduling clients to overseeing billing and gradually growing your business, it’s easy to feel overwhelmed. That’s why popular management platforms like GlossGenius are widely used by many small businesses. However, popularity doesn’t always guarantee a platform is the right fit. So the real question is: should […]

Read Full Guide
Small Business Marketing & Strategy

Why Data Governance Is a Value Driver: An Overview of the U.S. TikTok Deal

When the United States finally forced a “sell‑or‑divest” of TikTok’s U.S. operations, the world heard the roar of national‑security rhetoric. What most people missed, however, was the quiet but seismic shift in how data governance now powers every negotiation, every partnership, and every bottom‑line number. In this article we’ll unpack: What the TikTok deal really tells us […]

Read Full Guide
E-Commerce & Online Business

How Good Rep Media Helps Mystodiac Shine in Spiritual E-Commerce

In the world of e-commerce, standing out takes more than offering beautiful crystals or tarot decks—it’s about connecting with customers in a meaningful way. Good Rep Media partnered with Mystodiac, a premier metaphysical shop, to help them reach buyers looking for healing crystals, tarot tools, zodiac apparel, and metaphysical jewelry. Together, we’re turning curious visitors […]

Read Full Guide
Digital Marketing & Lead Generation

Health Marketing in Action: How The Diabetic Influencer Builds Trust Through Website Design

Health websites face a credibility problem. Years of miracle cure promises, questionable supplement ads, and clickbait health “advice” have made audiences skeptical of anything that looks too polished or makes bold promises. The Diabetic Influencer, serving thousands of Americans with Type 2 diabetes, took a different approach: designing a website that prioritizes trust through transparency, […]

Read Full Guide
Web Design & Branding

Home Owner Help Options Launches Home Improvement Platform Built by Good Rep Media

Building a marketplace platform is much more complex than a standard business website. Homeowner Help Options needed a site that didn’t just explain their service—it had to connect two distinct audiences: homeowners looking for contractors and contractors looking for opportunities. Good Rep Media delivered a fully functional marketplace website in 15 days, complete with dual […]

Read Full Guide
Content Marketing & Blogging

What Is an SEO Landing Page?

The Digital Imperative In today’s hyper‑connected marketplace, visibility on search engines can make or break a business. SEO is no longer optional; it’s the backbone of any sustainable online strategy. Ignoring it means surrendering valuable traffic to competitors who are actively optimizing. What Is an SEO Landing Page? An SEO landing page is a single, […]

Read Full Guide
Web Design & Branding

Making Tax Season Easy: Good Rep Media Builds Tax Preparation Website for The Tax Returners

With tax season just six weeks away, The Tax Returners faced a big problem: their existing website couldn’t handle the incoming lead volume from planned advertising campaigns. Pages were slow, forms failed on mobile devices, and service descriptions didn’t clearly explain offerings beyond basic tax prep. They needed a new website fast—not in three months […]

Read Full Guide
Small Business Marketing & Strategy

Google Analytics for Small Businesses: How to Track the Metrics That Matter Most

For any small but growing business, understanding your website traffic and user behavior is key to building a stronger marketing strategy and achieving your goals with confidence. But here’s the reality: a lot of small businesses are investing in digital marketing and even setting up Google Analytics… without actually knowing what to track. If you’ve […]

Read Full Guide
Automation & Emerging Marketing Tech

How to Personalize Your SMS Marketing Campaign With Text-Calibur

In today’s fast-paced digital landscape, personalization is no longer just a buzzword; it’s an expectation. People want experiences that fit their personal tastes, and that holds especially for SMS campaigns. Using a solid strategy and the right technology lets you apply personalization, turning ordinary campaigns into truly remarkable results. Enter Text-Calibur—your ultimate partner for personalized […]

Read Full Guide
Digital Marketing & Lead Generation

How Text-Calibur Supports the Customer Lifecycle (With Welcome Messages!)

In the bustling world of digital marketing, it’s essential to engage customers right from their first interaction. Welcome messages provide you with the golden opportunity to establish a meaningful connection with new contacts opting in through your SMS marketing campaigns. While a welcoming email is almost expected, a thoughtful welcome text can be a unique […]

Read Full Guide
Reputation Management & Customer Engagement

Does Jornaya Measure Up to Validiform? Time for a Showdown!

Introduction to Lead Validation Software Get ready for the biggest face-off among today’s top online marketing software. Today, we’re putting Validiform and Jornaya head-to-head to see which solution reigns supreme in lead validation and TCPA compliance. As the digital landscape becomes ever more complex, choosing the right platform to manage your leads is crucial. You’ll […]

Read Full Guide
Content Marketing & Blogging

3+ Big UX Benefits to Email Warmups

In the bustling world of digital communication, ensuring a positive user experience (UX) is crucial—especially when it comes to email interactions. With an overwhelming volume of emails flooding inboxes daily, capturing attention can be a daunting challenge. A vital aspect that enhances UX is email warmups, a process that strengthens your inbox reputation and influences […]

Read Full Guide
Content Marketing & Blogging

Here’s a Conversion Optimization: It’s… Website Session Recording?

The Overlooked Power of Website Session Recording in Conversion Optimization In the competitive realm of online marketing, the phrase “conversion optimization” often sparks visions of A/B testing, landing page adjustments, and SEO tweaks. These traditional methods are well-established and widely used, but they only tell part of the story. A Deeper Understanding of User Behavior […]

Read Full Guide
Press Release

Post Release Test #3

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis sagittis mauris vel mauris posuere, in tempus tellus imperdiet. Nunc neque neque, ultricies non erat sed, maximus consectetur odio. Vivamus nec lacinia purus. Donec eget augue egestas, dictum leo at, imperdiet turpis. Pellentesque aliquam nisi vitae nisl suscipit pretium. In justo metus, euismod ut molestie a, […]

Read Full Guide
Press Release

Post Release Test #2

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis sagittis mauris vel mauris posuere, in tempus tellus imperdiet. Nunc neque neque, ultricies non erat sed, maximus consectetur odio. Vivamus nec lacinia purus. Donec eget augue egestas, dictum leo at, imperdiet turpis. Pellentesque aliquam nisi vitae nisl suscipit pretium. In justo metus, euismod ut molestie a, […]

Read Full Guide
Press Release

Post Release Test #1

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis sagittis mauris vel mauris posuere, in tempus tellus imperdiet. Nunc neque neque, ultricies non erat sed, maximus consectetur odio. Vivamus nec lacinia purus. Donec eget augue egestas, dictum leo at, imperdiet turpis. Pellentesque aliquam nisi vitae nisl suscipit pretium. In justo metus, euismod ut molestie a, […]

Read Full Guide
Content Marketing & Blogging

What is the “Meta Tag”? (Better Yet: Why Does It ACTUALLY Boost SEO?)

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Feeling a bit lost when people talk about a meta tag? You’ve got company. Many website owners hear the term, but are not quite sure what it […]

Read Full Guide
Good Rep Media

5 Reasons Your Small Biz Gets a Good Rep With a Marketing Agency

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]Navigating the marketing landscape as a small business can feel like sailing in turbulent waters. That’s where a savvy marketing agency steps in, acting as your lighthouse guiding you toward calmer seas. Let’s see… Here are five great reasons. Ready to give your business a lift? Teaming up with a […]

Read Full Guide
Automation & Emerging Marketing Tech

3 Reasons Why Sales Process Automation Benefits Customer Personalization

Profitable sales and conversions are our shared objective. To reach it, we (marketers, sales, advertising, and media teams) must create exceptional customer experiences. Truthfully, Personalizing the customer journey presents a significant hurdle when facing both a high volume of leads and constrained resources. Think of it like trying to hand-write a thank you note to […]

Read Full Guide
Digital Marketing & Lead Generation

Smart Good Rep Email Marketing Strategies for the Small Business

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Are you one of the many who feels like figuring out marketing can feel like learning a new language? That’s before all the tech is introduced. From small […]

Read Full Guide
AI & Machine Learning in Marketing

Revolutionizing B2B: Account-Based Marketing With Machine Learning

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Marketing managers need campaigns that work well. Think of it like this: you’re competing in a high-stakes game with limited funds and big expectations. A carefully planned […]

Read Full Guide
Social Media Marketing

10 Reasons Why Social Media Will Challenge You in Acquiring Customers (But in a Good Way!)

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Marketers like you are used to how quickly social media changes. The game is always changing. New technology, shifts in what’s popular, and fickle audiences make it […]

Read Full Guide
AI & Machine Learning in Marketing

Explainable AI: Revolutionizing Trust in Marketing Analytics

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Everywhere you turn in marketing, you’ll find artificial intelligence making waves. But the rise of “black box” AI systems presents a challenge: how can marketers trust and […]

Read Full Guide
AI & Machine Learning in Marketing

Mastering Dynamic Pricing Machine Learning as a Marketer: A Complete Guide

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] What was once an art is now a precision science, as machine learning empowers businesses to decipher and dictate prices with unerring accuracy, lifting the bottom line […]

Read Full Guide
Reputation Management & Customer Engagement

Leverage Real-Time Customer Feedback and Sentiment Analysis

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Imagine knowing exactly how your customers feel as they interact with your brand. Instant access to customer opinions and emotional cues lets us respond with pinpoint accuracy. […]

Read Full Guide
AI & Machine Learning in Marketing

Crystal Ball Alert: Machine Learning’s Role in Predictive Analytics and Forecasting in the Marketing World

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Marketing, meet your new BFF: predictive analytics and forecasting, powered by machine learning! Get ready to rumble with this unstoppable marketing duo, laser-focused on boosting your customer […]

Read Full Guide
Reputation Management & Customer Engagement

The Chatbot Revolution: How Conversational Marketing is Transforming Customer Interactions

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Marketing pros, listen up! Are you tired of playing phone tag with customers, only to end up with a voicemail or a dropped call? Do you dream […]

Read Full Guide
AI & Machine Learning in Marketing

Customer Segmentation 2.0: How Machine Learning is Revolutionizing Customer Retention

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Ah, customer segmentation – the marketer’s best friend. But let’s be real, traditional segmentation methods can be, well, a bit… basic. I mean, who wants to group […]

Read Full Guide
Digital Marketing & Lead Generation

Accelerate Your Business into Hyperdrive: 3 Nitro Marketing Boosters to Skyrocket Success

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Are you tired of feeling like your business is stuck in neutral? Profitability, freedom, and a business that genuinely lasts – is this the life you’ve been […]

Read Full Guide
Automation & Emerging Marketing Tech

The Rise of Hyper-Personalization: Welcome to Personalization 2.0!

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] The marketing landscape is about to get a whole lot more personal. With machine learning driving innovation, the future looks extravagantly bright. And what is that era? […]

Read Full Guide
AI & Machine Learning in Marketing

The AI Content Revelation: How Machine Learning Will Evolve Website Content Generation in 2025

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Marketers and developers — ready for a whirlwind of change? The era of boring content is ending; a new wave of innovative content generation is rising to […]

Read Full Guide
AI & Machine Learning in Marketing

The AI Revolution: Why Reputation Management is No Longer a Marketing Nice-to-Have, But a Must-Have

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Is AI crashing the marketing party? Some people are wary. After all, with AI comes a whole new set of rules, rebooting the way we connect with […]

Read Full Guide
Reputation Management & Customer Engagement

Revolutionizing Marketing and Sales Enablement: The Power of Customer Data Platforms

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] What happens when marketing and sales move at lightning speed? You either fall behind or adapt. And those who adapt the quickest will thrive with the power […]

Read Full Guide
Automation & Emerging Marketing Tech

Content Marketing Automation: Revolutionizing a Lackluster Industry

With information available at the fingertips of consumers, businesses need a strategy to stand out and resonate – content marketing has emerged as the silver bullet. As the clamor for premium content grows louder, writers and marketers are being squeezed to perform at an exhausting pace, churning out high-quality material at breakneck speed. Content marketing […]

Read Full Guide
Social Media Marketing

The Inescapable Trifecta of Instagram Marketing

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] What used to be a static landscape is now a vibrant playground, thanks to Instagram’s rise as a hotspot for brands and influencers to join forces and knock their marketing goals out of the park. Here’s […]

Read Full Guide
Digital Marketing & Lead Generation

Lead Generation Certification: Media Buyers Academy vs Meta Blueprint

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] When it comes to lead generation certification, two popular options stand out: Media Buyers Academy and Meta Blueprint. Generate leads and grow your business – sounds like […]

Read Full Guide
Google Marketing & Business Optimization

Increasing Visibility in the Digital Supply Chain: Ensuring Brands Get What They Pay For

With digital advertising turning into a murky mess, it’s become surprisingly tough for media buyers to separate value from vanity. Digital ad space continues to dupe brands left and right — it’s a murky world where safety concerns, fraud, and wasted cash are running rampant. Only by looking at the supply chain as one interconnected […]

Read Full Guide
Web Design & Branding

Good Rep Media’s 6-Step Guide to Great Web Design

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Just having a website isn’t enough. Everyone knows that. But let’s take that one step further, shall we? My name is Joey Matterhorn, and we’re going to go against the […]

Read Full Guide
Google Marketing & Business Optimization

Why Elevating Your Google Maps Listing With Maptimizer Matters

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”] It’s simple: if customers can’t find your business, they’ll never walk in. That’s been a given for countless years, long before the Internet was ever a thing. So no doubt Google Maps […]

Read Full Guide
Small Business Marketing & Strategy

Why We Left A Chamber Of Commerce Event After 10 Minutes

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] We went to a Chamber-of-Commerce luncheon to network with small businesses in our community… We know, as a digital marketing agency with a handful of employees, that […]

Read Full Guide
Small Business Marketing & Strategy

Know Your Community: Grand Rapids Demographics & Statistics

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] If you’re a small business owner in Grand Rapids, here’s an opportunity to get to know your neighbors– in a slightly different way than just shaking their […]

Read Full Guide
Small Business Marketing & Strategy

Why We Started A Digital Marketing Agency in Grand Rapids, MI 

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] So, you’re at the point with your small business where you know you need to get some new customers. And if you’re like most small business owners, […]

Read Full Guide
Digital Marketing & Lead Generation

Should I Hire A Digital Marketing Agency?

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ header_font=”|800|||||||” header_2_font=”|800|||||||” header_3_font=”|700|||||||” header_4_font=”|700|||||||” header_5_font=”|600|||||||” header_6_font=”|600|||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Okay, so this is a question that comes up quite a bit for small businesses. At some point as a small business owner, you’re […]

Read Full Guide
Social Media Marketing

The Etsy Shop Strike of 2022

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]In this article, we’re going to take a deep dive into the events of the recent Etsy shop strike of 2022, and also give you some important details of choosing the right eCommerce platform so you won’t […]

Read Full Guide
Small Business Marketing & Strategy

The Struggles Of Running A Small Business

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]In spite of everything that we’ve been through in the last couple of years, many small businesses in the United States are actually seeing some incredible growth. Some […]

Read Full Guide
Small Business Marketing & Strategy

5 Clever Ways Grand Rapids Businesses Generated More Sales

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Grand Rapids is the second-largest city in Michigan, nestled between Detroit and Chicago. It’s a thriving and growing staple of the state. In fact, over a million and […]

Read Full Guide
Small Business Marketing & Strategy

Local SEO for Small Businesses in 2022

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]This is the survival guide you need to master local SEO for your small business in 2022. If you’re a small business, local SEO (or search engine optimization) […]

Read Full Guide
Social Media Marketing

Instagram Reels and TikTok For Small Business in 2022 

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Every small business knows that they should be marketing themselves and getting in front of new customers. Many small business owners have also heard the mantra that they […]

Read Full Guide
Social Media Marketing

TikTok is Making Moves For Full-Time Content Creators

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] There’s no doubt you’ve heard about TikTok– it’s an insanely large, rapidly growing social media platform that is generating virtually countless pieces of new video content every […]

Read Full Guide
Video Marketing & Advertising

A Guide to Video Marketing For Small Businesses in 2022

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]We’ll get right to the point: you need a video marketing strategy for 2022, or your business will absolutely suffer. But here at Good Rep Media, we’ve […]

Read Full Guide
Digital Marketing & Lead Generation

Digital Marketing Is NOT An Expense

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]If you’re a business owner, you know that there are things that you need to pay for to stay in business. Things like office supplies, paying for an […]

Read Full Guide
Digital Marketing & Lead Generation

3 Signs That Your Small Business Needs To Hire A Digital Marketing Agency

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Are you a small business that’s handling all of your own marketing? If so, then this article is for you. Because if we’re all being honest with each […]

Read Full Guide
Social Media Marketing

Your Guide To Social Media Advertising in 2022

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]If you’re a small business, you know how difficult it can be to keep up with digital marketing trends– but social media seems to be the thing that […]

Read Full Guide
Digital Marketing & Lead Generation

How to Get More Customers With Google Street View

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]You probably know exactly what Google Street View is, likely because you’ve used it to virtually walk around neighborhoods, cities, and sometimes even far-off locations in distant countries […]

Read Full Guide
Small Business Marketing & Strategy

How To Turn Customers Into Fans With The Power of Blogging

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Now more than ever you’re probably hearing “you need to have a blog.” As a small business owner, this can be the sort of thing that makes your […]

Read Full Guide
Small Business Marketing & Strategy

Create, Organize, and Market Your Small Business With These 5 Free Softwares

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] No matter what small business you’re in, your customers need to find you when they look for you online. But if you don’t have any experience with […]

Read Full Guide
Digital Marketing & Lead Generation

Your Marketing Sucks, and Here’s Why

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Because you’re a business owner, not a marketing expert. The person who started company “X” didn’t start company x because they were an expert at business and marketing, […]

Read Full Guide
Web Design & Branding

Website Design: Strutting out the Beauty of an Online Presence

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Once upon a time, the thing that set businesses apart was that they simply had a website. Having a website (no matter how rudimentary) was a sign of […]

Read Full Guide
Social Media Marketing

TikTok Survival Guide for Small Business

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] Are you looking for a place to promote your small business where people will actually see it? Sure Facebook may feel more comfortable to you because it’s familiar, but it’s time to crack the code to […]

Read Full Guide
Small Business Marketing & Strategy

The Most Common Small Business Marketing Mistakes and How to Avoid Them

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]You need to market your business to get new customers, but even the thought of it feels over your head. Don’t worry, we’ve got you covered. We’re going […]

Read Full Guide
Social Media Marketing

Introduction to Social Media Marketing in 2021

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]If you’re a small business owner, you’ve probably had someone tell you that your business “needs to be on Social Media.” And even if deep down you feel […]

Read Full Guide
Video Marketing & Advertising

The Importance of Video Marketing for Your Business

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_video src=”http://www.youtube.com/watch?v=5EBHSSJ1GRA” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/et_pb_video][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] You thought video marketing was only meant for big corporations and businesses that have a hefty marketing budget. You’re wrong. But that’s okay because you’re going to use the tips in this […]

Read Full Guide
Digital Marketing & Lead Generation

10 Digital Marketing Statistics You Should Have Known Yesterday

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]Digital marketing has been critical to small businesses during this past year. Due to the pandemic social marketing has been the top priority in advertising for your business […]

Read Full Guide
Web Design & Branding

4 Reasons Why a Logo is Important

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Why is your logo so important for your business? And what is a logo exactly, anyway? A logo is the combination of text and imagery visually telling […]

Read Full Guide
Social Media Marketing

Top 5 Social Media Accounts That’s Best For Your Business

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Instagram Home of the influencers and where work-from-home small businesses are starting to flourish, Instagram has become one of the most popular social media sites to help […]

Read Full Guide
VIP Small Business Circle

Get Proven Growth Strategies Sent Directly to Your Phone

Join hundreds of local Michigan business owners getting weekly tactical tips on SEO, ad spend optimization, and conversion hacks.

Text JOIN to 49872 for Exclusive Marketing Updates.

Need personalized guidance?

Book A Free 1-on-1 Marketing Audit

Instead of guessing what to fix, let our marketing experts audit your website and local search presence. We'll show you exactly where to focus next.

Book Your Free Call

What do you need help with?

Send Us A Message

Tell us about your project and we'll get back to you within 24 hours.

What do you need help with?