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Google Business Profile
Critical ListingWe’ll help you set up, claim, and optimize the information & photos in your Google Business Profile (the most critical listing) to improve your ranking.
LOCAL SEO SERVICES
Local SEO Engineered For
Get more leads and sales from local searches by showing up when people are looking for exactly what you do. Local search engine optimization (SEO) starts by researching specific keywords that people search online and optimizing your online presence to show up for those searches. This leads to more traffic, more sales, and higher revenue.
- Google Business Profile Optimization
- 50+ Major Directory Citations
- Local Keyword & Content Strategy
- NAP Listing Consistency & Audits
- Local Backlinks & Reputation Growth
Google Business Profile Optimization
Top 3 Google Maps Pack
50+ Local Directory Citations
NAP Consistency & Data Sync
Local Keyword & Content Strategy
Review & Reputation Signals
Local Authority Backlinks
What is Local SEO?
Local SEO (Search Engine Optimization) is the process of improving local search visibility for small and medium-sized businesses. It involves optimizing Google Business Profiles, building local directory citations, and generating localized content to rank higher in the Google Map Pack and local organic search results.
MOST COMPANIES DON'T UNDERSTAND...
The #1 Local SEO Mistake
Only 16% of local customer searches are for a particular business.
Customers are searching for the services they need, not specific businesses. Only 16% of local customer searches are for a particular business. Don’t lose revenue waiting for that 16%—optimize your listing to be found by the remaining 84%.
Trust Comes First: Local SEO is all about trust. You have to know what “trust signals” directories like Google are looking for. When you pair that with business-specific terms like “auto repair near me” or “flower shop grand rapids”, you have the foundation of local SEO.
WHY LOCAL VISIBILITY MATTERS
People who use local search terms on Google– phrases like “near me” or “Grand Rapids”– are some of the most active buyers across the entire internet. According to HubSpot, 72% of consumers conducting local searches interacted with a local business within five miles.
Eye-Opening Local SEO Statistics
When people take out their smartphones to search for local businesses, it’s because they are ready to make a purchase.
+200%
Growth in searches containing the phrase 'near me' over the last two years
93%
Of consumers use online searches to find a local business near them
76%
Of people searching online for local businesses visit one within 24 hours
90%
Of customers read online reviews on Google Maps before making a buying decision
THE PILLARS
How We Boost Local SEO
How Local SEO is its own unique entity built on trust signals and hyper-local relevance
Ranking in the Google Map Pack requires a coordinated approach across your primary profile, third-party data aggregators, and on-site local signals. We execute all three pillars so your business dominates nearby search results.
02
Get Listed EVERYWHERE
50+ DirectoriesOnce your Google profile is optimized and tuned up, we’ll get your business listed in over 50 more major directories like Yelp, Apple Maps, Waze, Yellowpages, and many more.
03
Website Development & SEO
Local AuthorityWe’ll create authentic, meaningful content across your website and social media channels, to help your listing show up more in online searches.
Why Local SEO is Crucial for Small Business
Click through to see why capturing local search intent is the fastest, most cost-effective path to high-intent customers in your area.
Capture Active Buyers2–3 Day Intent
People searching for local businesses on Google are researching to buy, and usually looking to buy within the next 2-3 days. By using local SEO, you’re connecting with people when they’re making their buying decisions.
Stop Being InvisibleTop 3 Map Pack
Customers looking for what you do will find you quickly and easily instead of your competitors. Did you know that if you’re not showing up in the top three spots on Google Maps you’re typically not even in the running in the mind of the customer?
Build Better RelationshipsIndustry Leader
Local SEO involves creating valuable, local content. This content will actually help solve customers’ common problems, positioning you as a local industry expert and leader. This is often the start of long-term customer relationships (when before people couldn’t even find you).
Affordable and PowerfulHigh-Return Growth
When it comes to getting a return on your investment, local SEO is at the top of the list. Local SEO is a fraction of the cost of traditional SEO, and gets you tangible results from people in your area. Building a local reputation means building the future of your business.
How We Optimize Your Local SEO Long Term
Your Google Business listing is a living, organic asset. Here is how we continuously build your local authority and outrank competitors.
Active Signals
Authentic Engagement
Google is looking for businesses that are actively connecting with their customers locally. By making meaningful posts, encouraging customers to leave reviews, and authentically responding to customer comments and reviews, we’ll be sending all the right signals to Google.
Living Profile
Ongoing Improvements
Your Google Business listing is a living, organic thing. Setting it up, and initial optimization, is only the beginning. We’ll keep a watchful eye on your listing’s analytics to double down on what’s working and explore new territory to expand into.
Cross-Channel
Social Media Sharing
Google is watching more closely than ever for companies to share Google Business Listing content on social media. Google looks favorably upon sharing any meaningful updates that may occur on your listing on social media, so that will be a part of our strategy.
NAP Accuracy
Build Listing Consistency
It’s very common for a company to have conflicting information about their name, address, and phone number across different online locations. We’ll work to ensure that your information online is consistent and correct– a huge signal to local search engines.
50+ Aggregators
Directory Inclusion
It’s not common knowledge, but large apps like Google, Trip Advisor, Apple, Bing, and Yelp actually use outside data sources for their services. By making sure your listings within these data sources are consistent, you can improve your rank dramatically.
Regular Checks
Local SEO Audits
You shouldn’t just hope your local SEO strategy is working, your local SEO processes should be audited regularly. We’ll go through your Google Business Listing, Search Console, citations, and on-page SEO and continue to tweak and improve.
On-Page Tuning
Continued Optimization
As we learn more about what is getting results for your business, we’ll continue to optimize your URLs, headers, meta descriptions, and more. By doubling down on how people are finding you, you’ll show up in more searches.
Local Authority
Create Local Content
Google is very smart when it comes to how it looks at local content. By creating content that features other local businesses, locations, news, and photos, you’ll become more of a local authority. This gives your listing weight before anyone even searches.
Trusted Links
Get Local Backlinks
Did you know that when it comes to local SEO, a trusted link from a place near you can do more for your rankings than a link from a massive corporation? Getting backlinks from local businesses that have relevance and authority can help your rank immensely.
Eye-Opening Local SEO Facts
The data is clear: customers searching locally are ready to buy, and they choose businesses that rank in the top spots with verified reviews and photos.
Map Pack Top 3
Top Three or Nothing
When your business ranks in the first three results of a local search on platforms like Google Maps and others, you’ll beat out competitors and generate more business. But what happens when you don’t rank in these spots? You don’t get found.
+200% Surge
200% More 'Near Me'
Did you know that the number of searches that include the phrase ‘near me’ has increased by over 200% in the last two years? This means that more people than ever are searching for places nearby to make a purchase.
93% Local Searchers
93% are Looking
Did you know that 93% of consumers used online searches to find a local business near them? This means that if you want to be found by the majority of your customers, you’ll need to have a strong online presence locally.
44% Unclaimed
Almost Half are Falling
As we mentioned before, 44% of local businesses– again, almost half– have never created or claimed their Google Business Profile listing. This is basically the same as telling Google, “I don’t care about people finding me.”
58% Unoptimized
More Than Half are Mediocre
For those that do have their Google Business Profile created, claimed, and filled out, 58% are in trouble. That’s the percentage of listings that have incorrect, outdated, confusing, or poorly optimized information. Is that you?
76% Visit in 24h
More Store Visitors
Did you know that 76% of people who are online searching for local businesses visit one in 24 hours– or sooner? When people are taking out their smartphones to search for local businesses, it’s because they’re about to make a purchase.
64% Direct Calls
More Contacts
People will use your Google Maps listing to connect with you directly– if you let them. Statistics show that 64% of smartphone users will directly contact local businesses using their Google Business Profile contact information. Are your details up to date?
90% Read Reviews
You're Being Judged
A staggering 90% of customers read reviews online before making a buying decision, and the #1 place to see a company’s local reviews is on Google Maps. How many reviews do you have? What’s your overall score? It matters.
2x Customer Trust
Images Matter
Statistics show that Google Business Profile listings with photos are twice as likely to earn customer trust. In fact, customer behavior shows that if you don’t have updated photos (or worse, no photos at all) customer trust plummets.
ARE YOU READY TO...
Improve Your Local SEO Results and Get You More Customers?
We can take care of everything and provide you with an industry-leading, turnkey service for local SEO. We’re here to help. Let’s have a quick conversation to see what sort of shape your listing is in, and what we can do to get it tuned up. Want to be found and get more customers? Contact us today.
Frequently Asked Questions
Local SEO Questions & Pricing
How much do Local SEO services cost in Grand Rapids?
Local SEO services in Grand Rapids typically start at $750 to $1,500 per month for small businesses targeting local service areas. Comprehensive multi-location campaigns and competitive regional markets start at $2,000 to $3,500+ per month. We provide transparent monthly retainers with detailed reporting and zero long-term lock-in contracts.
How long does it take to see results from Local SEO?
Most local businesses begin seeing ranking improvements in Google Business Profile and Map Pack visibility within 60 to 90 days. Solidifying Top 3 Map Pack rankings and driving a consistent surge of inbound calls typically takes 3 to 6 months of ongoing citation building, review generation, and localized content optimization.
What is included in Good Rep Media's Local SEO services?
Our Local SEO services include full Google Business Profile setup and weekly optimization, local citation audit and cleanup across 50+ major directories, hyper-localized on-page content creation, local schema markup injection, automated 5-star review generation, and transparent call tracking dashboards.
Why is the Google Map Pack important for my business?
Over 70% of high-intent mobile searchers click on the Google 3-Pack (the top 3 local listings shown on Google Maps). Ranking in the Map Pack generates direct phone calls, website clicks, and foot traffic from ready-to-buy customers in your immediate service area.
Ready to dominate Google Maps in your area?
Book A FREE 1-on-1 Local SEO & Google Business Profile Audit
We’ll audit your Google Business Profile, directory citations, NAP consistency, and local keyword rankings, and map out a tailored plan to get your business into the Top 3 Map Pack.